Other classical musicians have long been grappling with the question of how to keep art-music alive and well in the 21st century. Rather than regurgitate (and take credit for) all previous brainstormings, I would like to draw your attention to Adapistration, moderated by orchestral musician, manager and entrepreneur, Drew McManus. He writes from the vantage point of managing the modern orchestra, but the majority of his observations and discussions mirror the issues we must face as well. He has been quoted in articles in the New York Times, Washington Post, and Chicago Tribune, as well as numerous other nationally syndicated publications, and has authored seminal articles on re-energizing classical music performance.
I desperately need to get my hands on these! In the meanwhile, content yourself with reading Mr. McManus's introduction to Adapistration.